Selling Your Property
WHY WORK WITH US
A True Global Network
When a property is represented by the Sotheby’s International Realty® brand, it is promoted to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network is comprised of nearly 1,000 offices in over 70 countries worldwide, making Sotheby’s International Realty® a truly global real estate brand. This exclusive association of high-quality residential brokerage companies connects the Sotheby’s International Realty® network to facilitate the thousands of referrals that occur annually among our offices.
An Iconic Brand
The world’s preeminent auction house, Sotheby’s® was established in 1744 for collectors of art and fine possessions. Sotheby’s International Realty®, with its iconic brand name, was built on the legacy of the auction house to deliver unrivaled services. Through our alliance, the fine properties represented by our network are exclusively presented in Sotheby’s® auction house programs, high-profile client events, signature publications, clientele communications, and on Sothebys.com.
Exclusive Network Exposure
The Sotheby’s International Realty® eGallery and global brochure distribution programs create a unique, worldwide reach for your property. Our eGallery is a real-time, dynamic property slide show displayed on high-definition screens in the Sotheby’s International Realty® and Sotheby’s® auction house locations around the world. Our global brochure distribution program can send your property to a front display in any office and auction house.
Pacific Sotheby’s International Realty® (PSIR) is one of the top real estate firms in Southern California. It supports nearly 1,200 elite real estate professionals in over 30 offices throughout San Diego, Orange County and the Coachella Valley, making the firm one of the largest Sotheby’s International Realty® franchises in the brand’s network. By providing exceptional service, in-depth market knowledge, intelligent and innovative marketing programs, and unparalleled exposure for your property, PSIR can ensure you receive every advantage in the market.
Locally Owned and Operated
Although we are part of an international brand, Pacific Sotheby’s International Realty® is a locally owned and operated company. All three of our partners are involved in the daily operations of our enterprise and have decades of experience in the real estate industry. Since our founding in 2010, we have managed more than $14.3 billion in home sales, with increases in sales volume every year. With our expansion to Orange County and the Desert Communities in 2018, our total company sales volume now exceeds $16.3 billion. No other company can offer this level of expertise within the Southern California marketplace, or the personal touch that you will get with Pacific Sotheby’s International Realty®.
Incomparable Local Network
Of all the arts, architecture is one of the most sophisticated. It visually defines the character of our neighborhoods. In acknowledging the uniqueness and importance of architect-designed houses, Pacific Sotheby’s International Realty® has created an entire division to address the needs of those homeowners. Our Architectural Division enables us to raise the bar on the marketing of architectural properties and utilize the connections we have cultivated in the architecture community. We have developed targeted strategies to give our clients a significant advantage, and have a select group of associates who have earned the designation of Architectural Specialist.
Agents of Change
The Agents of Change program enables Realtors® to create lasting social impact through their real estate transactions. When a Realtor® becomes an Agent of Change, they donate a portion of their commissions to build and gift homes to families living in slums in Mexico. In partnership with Pacific Sotheby’s International Realty®, World Housing and New Story Charity, the Agents of Change program is a sustainable, long-term giving partnership that provides life-changing homes to people living in unimaginable conditions.
GLOBAL MEDIA REACH
Esteemed Media Partners
No other real estate company provides such a broad and exclusive platform of esteemed global media – garnering nearly one billion impressions annually. Each partner is thoughtfully and intelligently selected to engage the most qualified buyers through print and digital channels offering brand and property features, videos, and portals to view our listings – directly from the most significant media destinations.
Reaching the Affluent in Asia
The demand for luxury properties from consumers in Asia continues, with one out of 10 visitors on SothebysRealty.com located in China. In an effort to expand the brand’s reach to these affluent consumers, we have partnered with the following leading websites: Juwai.com, LuxuryProperty.Zaobao.com, PropGoLuxury.com, and Nikkei.com.
Agreements with the world’s most influential media partners provide unique access for us to place property ads that target qualified buyers for your home and offer vast worldwide exposure. This includes mainstream publications such as The New York Times and The Wall Street Journal, as well as lifestyle-focused publications such as Ocean Home and Reside.
Securing a Global Audience
To increase your property’s exposure to the most qualified real estate consumers, it will be presented on the largest and most-trafficked business, lifestyle, and real estate websites in the world – the most relevant online exposure platform in the industry. In addition, properties are exclusively marketed on SothebysRealty.com and over 100 Sotheby’s International Realty® affiliate websites around the world.
Engaging Buyers Worldwide
Garnering 49,000,000 individual property detail views annually, SothebysRealty.com attracts more consumers to search, view, and inquire than any other luxury real estate website – with dedicated functionality to accommodate a global clientele. With 66% of visits from outside the United States, the website offers language translation options, currency conversion options, and Metric and Imperial units of measure.
More people prefer to search homes by lifestyle than any other category and property search capabilities on SothebysRealty.com are constructed with this in mind. From waterfront to farm and ranch, metropolitan to historic and many other selections, with lifestyle as the focal point of our search criteria, we allow the buyer to find their new home based on not just where it will be located, but what kind of life they will live within that extraordinary property.
Fostering Influential Connections
Sotheby’s International Realty® garners over 60 million social media impressions annually. Nearly 500,000 visits to SothebysRealty.com are attributed to social referrers. Exclusive content is published daily across a broad global platform including Twitter, Instagram, Pinterest, LinkedIn, WeChat, the Extraordinary Living Blog, and the Sotheby’s International Realty® YouTube channel, which attracts more subscribers annually than any other real estate brand.
SIR Mobile App
The Sotheby’s International Realty® mobile app is the only luxury real estate app that serves properties in over 70 countries. Buyers can experience your property on their mobile devices like never before with immersive 3D property tours and our new augmented reality “shop the room” functionality. They can also customize the app to their local currency, unit of measure, and one of the available 18 languages.
Your Property on Apple TV
Our innovative app allows buyers to explore the entire portfolio of Sotheby’s International Realty® offerings from the comfort of their own homes. Sotheby’s International Realty® Apple TV App is the only real estate app on Apple TV with expertly curated high-resolution photos and high-definition videos that offer buyers an impeccable visual experience while exploring your property.
An Immersive 3D Experience
The feel of your property can’t be captured in photos alone. Buyers want to know how the floor plan flows, what the view from the kitchen sink is and how a house lives day to day. As your buyer may be across the country or overseas, Pacific Sotheby’s International Realty® utilizes the Matterport 3D ShowcaseTM to enable virtual showings to online shoppers to help them explore your property from any device, anywhere in the world.
Curate by Sotheby’s International Realty® is an innovative augmented reality (AR) real estate tool which allows consumers to design and experience their future home like never before. Any property can be transformed using a curated selection of AR furnishings and décor sets. Curate is available in the Google Play Store or the Apple App Store.
Open House eMagazine
While our advertising strategy exposes our properties worldwide, we believe that it is equally important to have a dominant media presence in our local market. This guide to the weekend’s open houses is generated every Friday and distributed to our agents, posted on social media, and published online on issuu.com.
Social Ad Engine
Sotheby’s International Realty®, in conjunction with experts from Facebook, created a dynamic platform, Social Ad Engine, to target the nearly two billion daily users on Facebook and one billion monthly users on Instagram. This refined tool accelerates and extends your property’s reach. It generates relevant, quality traffic for your property through custom campaigns that are automatically optimized utilizing Facebook’s industry-leading algorithms.
Pacific Sotheby’s International Realty® monthly insert is a free-standing newsprint magazine that is distributed within various community newspapers every month, ensuring our listings are seen in a variety of San Diego’s niche markets.
Union Tribune Real Estate
Our listings are consistently featured in San Diego’s weekend real estate guide The San Diego Union-Tribune. With a circulation of 302,000, the paper has the largest readership of any publication in San Diego County.
San Diego Business Journal
Our listings are featured in The San Diego Business Journal which provides business news to CEOs, executives, senior managers and other decision-makers who make up the most influential audience in San Diego. With over 45,000 readers per week in print and 42,000 daily eNews subscribers, The San Diego Business Journal reaches a targeted audience comprised of San Diego’s most dynamic industries, from real estate and finance to law and science. 84% of the readers earn more than $250,000 annually.
Thomas Aleksander, Realtor®
Listing Agent | DRE #01758820
Thomas is an associate at Pacific Sotheby’s International Realty in San Diego with over 10 years of experience as a real estate agent. Having an appreciation for both the vibrant downtown area and the architecturally diverse nearby neighborhoods, he enjoys helping clients with distinct real estate needs. Thomas has represented sellers in transactions involving condos, townhouses and detached homes. As an owner of a designated historic house, he also offers in-depth knowledge about this special type of property. By working with Thomas and his support team, you’ll be able to capitalize on your investment and make the most profit possible.
Pacific Sotheby’s International Realty® provides Thomas with access and support to the company’s experienced leadership and management team:
- Rick Hagen, Managing Broker (DRE #01177122)
- Valarie Swanson, Assistant Broker (DRE #01803552)
- Jeffrey Douglas, Regional/Branch Manager (DRE #01111570)
- Pamela Freeze, Office Administrator
- Kristy Hilquist, Director of Marketing
- and others
People Are Talking...
“Our home sat on the market for months with one agent until the listing eventually expired. We were getting to the point that we did not think it would ever sell. When Thomas’s team took it over, they gave our home maximum exposure and it finally sold. Thomas also worked daily after that to help us find a condo. We found just what we were looking for.”
– Jim & Cathy Engrissei
“We were very serious about selling our home as quickly as we could, but also for the very best money. There were other similar homes in our area up for sale at the same time, but with Thomas’s system, ours sold first. Thomas and his team were just fantastic. They also found us a wonderful new home.”
– Jack & Arlene McDougall
“When the listing expired on our home, we received numerous calls from agents wanting to list it. We decided to check with three local realtors. Thomas was our number one choice for price, marketing, and service. He successfully sold our home at full price within a week. We highly recommend him.”
– Ken & Victoria Sitarz
“I would like to thank Thomas for all his help in the sale of my home. I was transferred and needed to get my home sold fast and for top dollar. Being so far away, I was unable to see the day-to-day activity on my home, but Thomas’s team did a great job of keeping me up to date and making sure things were looked after at this end.”
– Mike Ramsey
LET’S GET STARTED
If you’re thinking about selling your house or condo, please contact us for a complimentary, no-obligation consultation today. To determine what your property might sell for and how long it may take if you decide to put it on the market, you need a current market analysis. We can provide this valuable data to you. Furthermore, we can discuss how to avoid costly mistakes and successfully sell your property for top dollar in today’s market.
Pacific Sotheby’s International Realty